Facebook Sees Challenge in Looming Recession
Facebook Sees Challenge in Looming Recession: It’s pretty clear that when consumer confidence is down, brands cut back on [advertising spending]. Social media spending was considered experimental, and therefore ad spending came out of discretionary budgets, but as it’s becoming less discretionary, you need to deliver a demonstrable ROI [return on investment]… I think it’s going to be a challenge for us.’
(Via Threat Level.)
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